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Crayola To Launch Inclusive “Color Of The World” Skin Tone Crayons

Crayola To Launch Inclusive “Color Of The World” Skin Tone Crayons

Crayola To Launch Inclusive “Color Of The World” Skin Tone Crayons

Close up of colorful and pastel crayons | iStock

Crayola is expanding the colors of their crayons to show inclusivity to all skin tones.

The crayon company plans to release a box called “Colors of the World,” which will reflect the different skin tones around the world. They teamed up with Victor Casale, CEO of MOB Beauty, to create the colors that will represent a variety of 40 skin tones. The skin tones will also include rose, almond, and golden undertones.

“Inclusivity should be accessible for all ages and a discussion about diversity should be encouraged in order to foster a sense of belonging,” Casale told Good Morning America about the project. “Whether at home or in a classroom this collection gives children a greater opportunity to accurately represent themselves through creativity and self-expression.”

To ensure accuracy to real skin tones, they used real people to test colors and created a color palette. The colorful wax creations will come wrapped in a gradient skin-tone label with specific color names like English, Spanish. and French.

According to GMA, there are plans for a pre-sale on Walmart.com that will feature all 24 skin-tone crayons, plus four hair color and four eye color crayons too.

Though there is not official release date you can join Crayola’s e-mail list for updates.

Photo | iStock

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