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Panera To Start Testing Alcohol Sales At Select Locations

Panera To Start Testing Alcohol Sales At Select Locations

Panera To Start Testing Alcohol Sales At Select Locations

We may be able to pour a little beer into our bread bowl soon. Okay, maybe don’t do that. It doesn’t sound to appetizing.

It may not be happening here, but Panera will be testing alcohol sales around Kansas City. Pan American Group, a subsidiary of Flynn Restaurant Group, will be allowing customers to taste beer, wine, and hard seltzer. According to Nation’s Restaurant News, the test of this “Panera Tonight: Beer, Wine & Dine” program is taking place at five particular Panera locations in the Kansas City area, serving alcohol from 4 p.m. onward.

“We are targeting our dinner and evening guests that are looking to pair a beer or wine with our great products like our new flatbread pizzas,” Flynn’s head of marketing Randy Bates told Nation’s Restaurant News. “This is one of the areas we believe is a growth opportunity for our brand. We always like to give our guests choices.”

Who knows it could work out for all Panera locations?

Photo| iStock

 

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