Queen Dolly Parton is launching her own fragrance line spring of next year reported by WWD. She’ll be collaborating with Edge Beauty. Releasing a variety of signature products, including fragrances made for hair, clothes, skin, and home.
“Fragrance has always played a major role in my life. I wear my own combination of scents every day. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community,” says the singer.
“Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
“We firmly believe that Dolly Parton is at the center of American culture and that she crosses political divides, generations, emotional sensibilities, gender, and we believe she’s the true nucleus of American culture today,” Steve Mormoris, chief executive officer of Edge Beauty told WWD.
“She’s someone without pretense, she’s a self-made woman, she’s incredibly generous, and she’s beautiful. As a marketer, she also has a great understanding of how to reach her fans,” added Mormoris.
Wonder what she’ll name the new line?
Photo| PR Photos
