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How Romantic! Kraft Mac & Cheese Releases Pink, Candy-Flavored Pasta

How Romantic! Kraft Mac & Cheese Releases Pink, Candy-Flavored Pasta

How Romantic! Kraft Mac & Cheese Releases Pink, Candy-Flavored Pasta

Valentine’s Day is right around the corner and if you’re trying to get really cheesy then Kraft Mac & Cheese got your back!

The cheesy brand has released a limited-edition Candy Kraft Mac & Cheese that is pink. Kraft explains, “Candy Kraft Mac & Cheese is made with the same cheesy Kraft Mac & Cheese Americans know and love, but includes a candy flavor packet to turn the mac & cheese pink and add hints of sweet candy flavor.” Don’t worry still the same Mac.

“After our success with Pumpkin Spice Kraft Mac & Cheese in the fall, we had our eye on what to do next,” Martina Davis, brand manager at Kraft Heinz, told me. “We’re always up for a challenge, so for Valentine’s Day we thought it would be fun to partner with our Canadian counterparts to change the color AND taste of classic Mac & Cheese by turning it pink and adding a bit of sweet candy flavor to celebrate the holiday.”

You can’t buy Candy Kraft Mac & Cheese in stores. Instead, from now until February 8, interested fans need to go to CandyKraftMacandCheese.com to enter a random drawing. Kraft says 1,000 winners will be selected and have one box of Kraft Macaroni and Cheese and one candy packet to turn the Mac & Cheese pink delivered to their door by February 14.

“No more noodling on what gift to buy,” Kraft wrote in the announcement. “There is no better way to show your love this Valentine’s Day than saying ‘you’re the mac to my cheese.’”

 

 

Photo| iStock

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