Goodbye chocolate shell! Reese’s is going all in with a peanut butter cup.
Next month, you’ll be able to buy the new ‘Reese’s Ultimate Peanut Butter Lovers Cups.’
It’s being described as “the most extreme, peanut buttery version of Reese’s best-selling cups ever released!” This will only be available for a limited time.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” Margo McIlvaine, Reese’s brand manager, said in announcing the wild cups. “The frenzy that comes with changing an icon like the Reese’s Cup is real—but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”
Secret’s out… Reese’s Peanut Butter Lovers has gone ULTIMATE. pic.twitter.com/pmUqNRYFIq
— REESE’S (@reeses) March 1, 2021
Photo| iStock
