The ‘Aquaman’ actor released two limited-edition vegan sneakers made from algae as part of a collab with the climbing brand ‘So iLL’.
The purpose of this new venture is to find alternatives to leather when it comes to making shoes. Some companies have used everything from cactuses to apples. The new Momoa x So iLL duo enlisted the help of BLOOM to create new sustainable shoes using algae.
BLOOM’s mission is to help maintain healthy ecosystems and redue water pollution by turning ecologically harmful algae bloom into sustainable materials that can be used in a variety of useful products.
Something you may not know about algae, when it’s left to grow, algae bloom can potentially destroy delicate ecosystems because it blocks the sunlight from reaching fish and plants while consuming the oxygen levels in the water.
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Announcing the collaboration on his Instagram page, Momoa wrote: “A new way to roam. We’re introducing two new limited edition models as part of the So iLL x On The Roam Collection, by Jason Momoa.
“The Unity Purple and Yaya Lavender Roamers feature an organic cotton upper, @bloomfoam algae insoles with a top layer of cork, and biodegradable outsoles. We’re all in this together. Available for preorder now.”
The new eco-friendly Unity Purple and Yaya Lavender Roamers have launched as part of the iLL x On the Roam collection and feature an organic cotton upper, with a top layer of cork, and biodegradable outsoles.
To ensure that the vegan sneakers break down in landfill if disposed of, the rubber outsoles have been mixed with Eco Pure, an enzyme that helps break down the material and cut down on decomposition time.
To provide comfortable support for your feet, the brand has used algae insoles instead of synthetic plastic foam insoles which are typically used in sneakers.
The vegan sneakers are available to pre-order now and will ship in June. Shop the collection at soillholds.com
Photo| Reuters – MARIO ANZUONI
