People are spending more time watching videos on TikTok than they are on YouTube, according to a study published by app analytics firm App Annie.
Viewers on TikTok clocked in an average stream of over 24 hours of content per month on the app, exceeding YouTube’s average monthly watch time of 22 hours and 40 minutes, according to the report. The expanding gap between the two platforms is even greater in the U.K., where TikTok users are watching almost 26 hours of the bite-size videos each month, but spending less than 16 hours on YouTube.
While the report highlights TikTok’s rapid growth in popularity, it only considered data from Android users and doesn’t include streams of China’s version of the app, Douyin, indicating that a more comprehensive study may have yielded different results.
Overall, YouTube still outperforms TikTok in viewership thanks to its huge user base. The BBC estimates that YouTube has roughly two billion monthly users worldwide, compared to TikTok’s 700 million circa mid-2020.
People Are Spending More Time Watching Videos on TikTok Than on YouTube, Study Shows https://t.co/ORjyIkvyYT
— HYPEBEAST (@HYPEBEAST) September 7, 2021