Justin Bieber Is Making His Own Deodorant

Justin Bieber announced a new partnership with natural deodorant brand Schmidt’s.

Bieber’s Here + Now deodorant will launch this fall and will be made vegan, cruelty-free and with all plant-based ingredients, in keeping with the brand’s mission.

The singer also helped design the label artwork and formulated the scent.


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ready for Here + Now… new collab coming this Fall with @schmidtsnaturals

A post shared by Justin Bieber (@justinbieber) on

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