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Skittles To Celebrate Pride Month With Colorless Candy Packs

Skittles To Celebrate Pride Month With Colorless Candy Packs

Skittles To Celebrate Pride Month With Colorless Candy Packs

June is the month that the LGBTQ+ community celebrates Pride Month all around the world. Like most events, Pride month may look a different this year due to the coronavirus pandemic limiting and cancelling gatherings.

Skittles is known for its rainbow and they’re ditching the colorful candies in support of the LGBTQ+ community this month. This launch will have limited-edition Pride Packs featuring colorless packaging and product in support of GLAAD.

This sweet treat company revealed that “for the month of June, special colorless packs of Skittles candies will be available as part of their “Give the Rainbow” campaign. During June, $1 for each of the special packs purchased (up to $100,000) will be donated to LGBTQ+ media advocacy group GLAAD.”

 

GLAAD CEO Sarah Kate Ellis said in a release, “This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity,” and continued to say, “The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round. This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.”

And don’t worry the same beloved flavors will still be in the candy pack.

Photo| iStock

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