Halsey is the jack of all trades. The singer announced to her fans a new makeup line ‘about-face’. This new line celebrates the many facets and forms of expression that live in each person. It will also provide the tools to create looks that highlight authenticity and uniqueness in every form, recognizing that there is no one version of us.
‘about-face’ honors inclusivity, acceptance, experimentation and the democratization of beauty for our multiple identities.
“I am so happy I could faint. Thanks for being so excited with me!!!!!” Halsey reacts to the launch news.
‘about-face’ is set to launch January 25.
many of you know ive done my own makeup for a long time. i believe makeup is about feeling cool, not looking perfect. “about-face” is available for preorder now ✨ https://t.co/0Psz9jTdCO — @aboutfacebeauty pic.twitter.com/wsdqWK2BEW
— h (@halsey) January 4, 2021
I’ve been doing makeup for myself for most of my career (even as far as SFX!) I am a student and a lover and every detail of this from shade names, to product ingredients, to packaging was me. I am so happy I could faint. Thanks for being so excited with me!!!!!
— h (@halsey) January 4, 2021
Halsey also revealed that the looks you see in the campaign and on the models were done by her!
“Makeup is an art and art is about happy accidents, not any one ideal of perfection,” she added in a press release. “I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”
Learn more about Halsey’s makeup line HERE.
Photo| PR Photos