Heinz continues to shake it up with odd combinations of condiments.
The ketchup king is back at it with oddly named condiments. They already gave us Mayochup, Mayocue, Maynomust, and Kranch. Now, they’re getting even more creative.
The company announced the release of Tarchup, Wasabioli, Hanch. Don’t get too excited it’s only available in Canada for now.
Heinz says all the flavors were “inspired by Canadians.” They came up with these three concepts after “searching through a decade’s worth of posts on forgotten blogs and scouring old tweets and forums.” Tarchup—which is a mix of tartar sauce and ketchup—is courtesy of “a decade-old, late-night tweet” from Arianne from Toronto. Wasabioli was supposedly found on an online wedding forum where Emma from Toronto was dealing with a wasabi and garlic aioli stain. Finally, Hanch—which sounds like the tastiest combo: hot sauce and ranch—was sourced from a post on Reddit about a pizza order.
“Heinz surprised each sauce creator by making their creations a reality, and then worked with them to bring their sauce to the Canadian marketplace,” the brand explained. However, though the inspiration may have come from outside of the company, the names were all Heinz. You can actually see the inspiration for these condiments at HeinzCrowdSauced.ca, and no, the terms “Tarchup,” “Wasabioli,” and “Hanch” were nowhere to be found beforehand.
THE ORIGIN OF TARCHUP: On Nov. 21, 2010 at 12:06am, Arianne of Toronto, ON wished she’d had some tartar sauce and ketchup on hand…
1/2#HeinzCrowdsauced https://t.co/gZideu4WgC pic.twitter.com/JNQE9oP5yj— Heinz Ketchup Canada (@heinz_ca) March 19, 2021
THE ORIGIN OF HANCH: Deep, from Vancouver, BC, is a bold guy who loves the bold flavour combo of hot sauce and ranch…
1/2#HeinzCrowdsauced https://t.co/gZideu4WgC pic.twitter.com/SkhK6OLpn1— Heinz Ketchup Canada (@heinz_ca) March 18, 2021
Hey @jimmyfallon, heard you were making fun of our new sauces. This you? pic.twitter.com/tLBbZYSckM
— Heinz Ketchup Canada (@heinz_ca) March 18, 2021
THE ORIGIN OF WASABIOLI: Emma of Halliburton, ON somehow managed to get a delicious combination of wasabi and roasted garlic aioli on her mother’s wedding dress. The good news was…
1/2#HeinzCrowdsauced https://t.co/gZideu4WgC pic.twitter.com/ByydGE6DfJ— Heinz Ketchup Canada (@heinz_ca) March 17, 2021
Photo| iStock