Trademark attorney Josh Gerben reported that McDonald’s had filed 10 new trademark applications indicating that it is planning to open a virtual restaurant in the online metaverse.
According to documents shared by Gerben, the applications include trademark protections for “virtual food and beverage products; downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens,” as well as for entertainment services that include “virtual concerts and other virtual events,” and for a virtual restaurant “featuring actual and virtual goods” with home-delivery for the real-life items. The McDonald’s McCafe brand was also included in the trademark paperwork.
The metaverse McD’s would allow hungry virtual reality gamers to walk in and place an order without “[putting] down your headset.” The virtual burgers would be prepared by a brick-and-mortar McDonald’s and then delivered to your front door.
McDonald’s is headed to the metaverse.
The company has filed 10 (TEN!) trademark applications indicating it plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”#Mcdonalds #Metaverse pic.twitter.com/J9pK7EK9nl
— Josh Gerben (@JoshGerben) February 9, 2022
Photo| iStock
