Another food publicity stunt and this one is coming from Pringles.
The snack company announced the release of a limited-edition flavor called ‘CryptoCrisp.’ This particular flavor can’t be found at your grocery store down the road.
All 50 packages of the new flavor only exist as non-fungible token (NFT) artwork, and they’re being auctioned off exclusively on the Rarible platform. Payment on Rarible can only be made using cryptocurrency.
The highest bid as of writing this blog, is 0.1 WETH which is equivalent to about $180.
The winning bidders will receive one of 50 versions of the animated Pringles package on the Rarible website, one where Julius Pringles raises his eyebrows as if to say “We’re really doing this, huh?” And Pringles isn’t the only food brand to dive into NFTs. Recently, Taco Bell also put a bunch of taco GIFs up for sale.
All proceeds from the sale of the inedible NFT will go to Vasya Kolotusha, the artist who designed the animation.
NFT’s are unique, like a one-of-a-kind trading card or an original piece of art. “Think of it like a digital passport that comes with an asset,” Nadya Ivanova, the chief operating officer of research firm L’Atelier, told the Wall Street Journal. “They allow for this trust and authenticity to be established in a way that we haven’t been able to do before, whether it’s with physical assets or digital assets.”
So if you buy one of the 50 Pringles’ CryptoCrisp ‘flavors,’ you’ll get a certificate of authenticity proving that it’s yours, and no one else can own that exact work. “But I can just right-click and save the MPEG-4 file of that spinning Pringles can,” you might be saying to yourself. “So why would I want to pay for it?”
As the AP explains, it’s for the same reason that going to the Louvre and taking an iPhone picture of the Mona Lisa doesn’t mean that you ‘own’ the Mona Lisa. “All the time, money and effort you spend in your digital life, you can create value for that,” Andrew Steinwold, a crypto analyst and investor, told the outlet. “You have property rights in the physical world. Why don’t we have property rights in the digital world?”
Introducing our newest Pringles flavor: CryptoCrisp, an exclusive #NFT flavor created by artist #VasyaKolotusha. Only 50 exist, all starting at the price of a Pringles can. Click the link to get your *digital hands* on one! https://t.co/JA6Bas4Ez0
— Pringles (@Pringles) March 17, 2021
Photo| iStock
